Traction

The other day I saw something that spoke volumes to me, probably partly because of the times I’ve been in a similar predicament.

I was driving the bus, the weather was pretty awful, the rain coming down pretty hard.

A truck was delivering supplies to a building site, as it backed down a road to the site the road gave way on one side and twenty tons of building supplies got stuck in the mud.

That got me thinking, yeah, my thinking can be dangerous.

All it took for that truck to get stuck was just a little soft patch of dirt, that’s all it took.

It made me think, back when I was in the Forces one of the first things they did when I first passed my truck driving test was how to drive ‘cross country’ and how to get ‘traction’ where there might not be any.

See driving a truck ‘cross’ country you need a few skills, one thing you learn is “If you can’t walk over the ground, you sure as eggs are eggs aren’t going to drive over it!”

You know, it’s the same with marketing a self-published book. We often want to start with the ‘big stuff’ marketing campaigns and all that, but “if we can’t walk the ground, we sure aren’t going to drive over it”

Think about that.